Blogging can be a great way for you to express yourself and gain an audience, but you can also do measures to monetize your blog as well.
Whatever purpose you have for creating your blog, it is vital that you avoid these mistakes that I am about to share in this article.
Not Fully Knowing Your Audience
As the owner of a blog, you must know how to connect with your audience. One way of doing that is to actually know what your target audience actually wants or needs.
For example, if your target audience is millennials, then perhaps you can create an article that will help them make their social media profiles even more appealing to the opposite sex (if your topic is about dating).
If you do not write articles that are of value to them, then it’s either you won’t drive enough traffic to your website or they do not visit your site at all simply because you do not help solve their problems.
Trying to Be a ‘Jack of All Trades’
One of the most common problems I see that many bloggers make is that they want to write as many articles about as many different topics as possible.
This is a huge mistake because people will be divided as to what your blog is all about. It is much better that you focus only on one niche and center your articles around solving a particular problem under one umbrella.
This is a huge mistake that every blogger must avoid. There are people that operate in the premise that they will only act if they ‘feel like it’. Having this mindset can really kill your chances of getting your blog as popular as you want it to be.
Consistency is always the key when it comes to successful blogging. Whether you are writing one long-form content every week or several smaller articles, you have to be consistent in delivering them to help improve your blog’s SEO.
Not Being Committed
You see, a lot of people believed the notion that just by making a blog on their websites that they can instantly help increase their site’s inbound traffic. This is actually not the case.
Getting as many people to visit your site is possible, granted that you stay committed to the process. There will be days where site traffic is minimal, but if you just ensure that you create amazing content regularly, you will reap what you sow. Trust me.
Writing for Yourself and Not for Your Audience
Truth be told, your audience actually want some actionable information. So, if your articles do not contain anything that they can use, they’re less likely to come back to your blog.
Sure, you can have an opinion about the topics that you write, but centering your content solely on what you want to write instead of focusing on solving your readers’ problems is a huge no-no.
Improve Your Writing
One thing that can deter people from reading and finishing what you wrote is bad writing. Incorrect sentence structure, grammatical errors, not using paragraphs, and not utilizing punctuations the right way can really drive your readers away.
Improve your writing. It is actually easier than you think as there are many online resources that you can tap into to learn more about how to write the right way.
Not Using a Compelling Headline
Your readers will actually not want to read what you wrote if not for a very good title. Therefore, you always have to write a compelling headline- one that they’d be intrigued to click in a heartbeat. Of course, you have to follow it through with amazing content as well.
Always Write Quality Content
With the advent of social media, people have a thirst for content and not being able to write your blog posts can seem to be something that you do not want to contend with.
Do not fall into the trap of thinking about quantity over quality. One long-form content trumps short articles every single day, so always think about that.
Not Engaging with Your Readers
I am pretty sure that a lot of bloggers are also active on different social media platforms. If you find that your audience is commenting on your posts, it is important that you not only look at them but to also engage with them as well.
A blogger who never fails to communicate with their audience is more likely to get a couple more clicks than the one that doesn’t engage at all.